We’re Changing Our Name
When this organization was formed back in 2009 our corporate name was actually “The National Center for Hebrew Language Charter School Excellence and Development, Inc.” That mouthful was immediately shortened to “Hebrew Charter School Center,” which was used through the end of 2015, when, after an extensive re-branding process, the name was further tightened to “Hebrew Public.” There are a number of reasons we felt compelled to do this. Some of the most pressing concerns we had were around the confusion our name had been causing with our various constituent groups: Do your schools teach religion? Aren’t your schools private? What do you mean by “Center” in your name?, etc.
We engaged a branding firm to guide us through a thorough self-examination process, then intense brainstorming that resulted in more than 200 naming ideas, and finally through a public vetting process involving people from all walks of life, including teachers, parents, media, and funders, among other groups. In the end, Hebrew Public won favor with a marked majority of respondents, and the Board unanimously voted to approve the change in December. In the coming months we will be rolling out this new name and a sharper, more compelling visual identity.